xo, Fetti

Brand Identity & Retained Service 2021

xo, Fetti is an established online retailer, selling bachelorette party suppliers to soon-to-be brides and bridal parties.

The brand wanted to move away from the traditional bachelorette aesthetic and instead wanted to create a brand that was youthful, playful and full of colour. Their tongue-in-cheek approach meant we could push the boundaries and take risks that appealed to soon-to-be brides and party-goers.

Alongside the rebrand, we offered a long-term retained service including social media content creation, regular website updates, illustration, newsletter creation and contributing designs to a large inventory of products.