Lazy Oaf Gift Card Promotion
LAZY OAF GIFT CARD PROMO 2018
Promotional material for Lazy Oaf gift cards.
As part of my role as Creative Intern at Lazy Oaf, I designed promotional material to attract buyers and accelerate the sales of gift cards.
The project required me to market the gift cards in a way that was attractive to the consumer and showed off their unique qualities, such as 3D googly eyes. My aim was to demonstrate that the gift cards were not only a convenient gift, but special to have and keep in their own right.
Wanting to accentuate the tactile element of the gift cards, I created moving images following Lazy Oaf’s consistent house style.
The promotional material was shared on social media, website and e-newsletter.