Lazy Oaf - G.E.M.

LAZY OAF G.E.M. 2018

Imagery and social media content to promote Lazy Oaf’s sister brand, G.E.M.

During my internship at Lazy Oaf, I spent some time working on the social media content for their sister brand, G.E.M.

G.E.M follows a very different house style to Lazy Oaf - having drawn on influences from the eighties punk era, it represents rebellion and celebrates girls doing their own thing.

Sourcing archive imagery from books, researching online and sifting through memorabilia, I created a series of images used to promote the upcoming G.E.M. collection.

gem logo.png
gem inspo-16.png
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gem phone 2-01.png