Lazy Oaf - G.E.M.
LAZY OAF G.E.M. 2018
Imagery and social media content to promote Lazy Oaf’s sister brand, G.E.M.
During my internship at Lazy Oaf, I spent some time working on the social media content for their sister brand, G.E.M.
G.E.M follows a very different house style to Lazy Oaf - having drawn on influences from the eighties punk era, it represents rebellion and celebrates girls doing their own thing.
Sourcing archive imagery from books, researching online and sifting through memorabilia, I created a series of images used to promote the upcoming G.E.M. collection.