Lazy Oaf Food Baby
LAZY OAF FOOD BABY CAMPAIGN 2018
Digital and printed campaign graphics for Lazy Oaf’s AW18 collection, Food Baby.
To accompany the launch of the Food Baby collection, I was asked to design promotional material in preparation for the drop.
The project included creating moving imagery for social media posts and stories, prop creation to be photographed and displayed in store, and printed collateral to be sent with orders, such as stickers and compliments cards.
Illustrations by Gemma Shiel





