Phase

Brand Identity, Packaging, Print Assets, Website Design & Social Media Retained Service 2022

Phase is an inclusive, all-natural supplement brand whose aim is to aid menstruators align with their cyclical beings. Passionate about using natural ingredients, such as herbs and adaptogens, each formula is specifically suited to each phase of the menstrual cycle.

Moving away from overly-feminine menstrual products that saturate the market, Phase wanted to create a product that was inclusive and appealing for all menstruators. With a contemporary colour palette, bold graphics and grungy photography, we created a brand identity that was welcoming for all.